6:00 PM - 6:20 PM
6:20 PM - 6:40 PM
Chinese- How to work with them?
Challenges and opportunities for Israeli companies in the Chinese market
6:40 PM - 7:00 PM
Establishing a presence in China under the new PRC foreign investment laws
7:00 PM - 7:20 PM
Dealing with intellectual property challenges in China
7:20 PM - 7:40 PM
IronSource's story in Asia
7:40 PM - 8:00 PM
The Land of Digital: How to market to Chinese consumers


  • Tslil Kleiman (Manager at Ischam israel)

    Tslil Kleiman

    Manager at Ischam israel

    Holding an M.A in Communication from Nanjing University, with over 6 years of experience working in the Chinese market, Tslil is currently the Israel Office Manager at IsCham- Israel Chamber of Commerce in China. Previously, Tslil was the Deputy General Manager at IsCham Beijing, worked as the Social Media Manager for the Israeli Embassy, Beijing and as a Marketing and Assistant Consultant at SIT China, Shanghai.

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  • Ariel Margalith (Founder & CEO of ARMA Media)

    Ariel Margalith

    Founder & CEO of ARMA Media

    Ariel Margalith is the founding CEO of ARMA Media, an award winning Independent Advertising and Creative Agency, catering to some of the biggest brands in China and around the globe (

    Founded in 2010, ARMA is headquartered in Shanghai with offices in Hong Kong and in Tel Aviv. The company’s clients include Technology brands such as Google, Alibaba, 2K, CyberArk and Aqua Security and Consumer brands such as Nike, Adidas, Converse, Disney, BP and Shiseido. ARMA Media also works with governments and public sector organizations in China and around the world.

    Ariel divides his time between Tel Aviv and Shanghai. He holds two MSc and MA degrees in Business, Philosophy and Communications from the London School of Economics (LSE) and from Fudan University in Shanghai.

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  • Ziv Rotenberg (Partner at Gornitzky & Co.)

    Ziv Rotenberg

    Partner at Gornitzky & Co.

    Ziv Rotenberg is an innovation and business strategist and IP expert specializing in innovation strategies, IP aspects of business strategies and transactions, IP protection and integration of IP and business. He is the founder of Group8 Consultants, anIP and innovation strategy consultancy. Ziv works with tech companies, startups, investors, universities and research institutions on building IP portfolios, strategies and innovation infrastructures that drive the creation of valuable strategic assets and their use to drive business, achieve strategic goals,create opportunities and lower risks. He also advises companies entering China or doing business in China or with Chinese companies and investors on IP aspects of strategic transactions (including investment agreements, M&As, JVs and other collaborations).
    Ziv has been living and working in Beijing, China’s capital, for the past 7 years. Prior to coming to China he worked as a lawyer at two of Israel’s leading IP law firms and represented multinational corporations and Israeli companies in various complex IP matters, IP disputes and transactions. Since moving to China Ziv managed the China operations for Israel’s leading IP firm for 4 years, after which he opened his own consultancy. He is also currently completing his PhD in international law at China University of Political Science and Law.

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  • Yoni Eyal (APAC General Manager at ironSource)

    Yoni Eyal

    APAC General Manager at ironSource

    Yoni Eyal is the General manager of IronSurce in Asia pacific, responsible IronSource activity in China, Korea & Japan and is based in Beijing. Yoni has lived in Beijing for the past four years and before then in Taipei for another two years.

    Yoni established Supersonic offices in China in 2014 as China GM and was IronSource Mobile VP in APAC after Supersonic and IronSource merge in JAN 2016.

    Prior to IronSource Yoni has successfully established an operation in China for a UK based company, has worked in online companies for over 15 years, eight of which in Cellcom, the biggest telecommunications company in Israel.

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  • Yoav Sade (Partner in Meitar, Liquornik Geva Leshem Tal and leads the firm's China Practice & Vice Chairman of the Israel-China-Hong Kong Chamber of Commerce)

    Yoav Sade

    Partner in Meitar, Liquornik Geva Leshem Tal and leads the firm's China Practice & Vice Chairman of the Israel-China-Hong Kong Chamber of Commerce

    Yoav Sade is a partner in the Corporate and Securities Group and leads Meitar's China practice. His work focuses on international projects and cross-border transactions, including mergers and acquisitions, investments, joint ventures and commercialization of technologies. Yoav serves as Vice Chairman of the Israel-China-Hong Kong Chamber of Commerce and frequently lectures before various forums on the negotiation of business transactions and the legal aspects of doing business in China. Yoav has 30 years of experience working on matters related to the Chinese market, during which he worked in one of the leading law firms in Hong Kong for several years. Yoav represents both Chinese investors and Israeli companies in investments, M&A transactions, joint ventures and commercial transactions, and in establishing a presence in China and Israel.

    Yoav Sade 是美泰律师事务所公司和证券业务部的合伙人,并领导美泰律师事务所中国业务部。Yoav 的工作重点是国际项目和跨境交易,包括兼并和收购、投资、合伙企业和技术商业化。Yoav 是以色列—中国—香港商会的副主席,并经常在各大关于商业交易谈判和在中国从事商务的论坛上就法律方面演讲授课。Yoav 有超过 30 年与中国市场相关的工作经验,他也曾在香港一家知名的律师事务所工作过几年。Yoav 在投资、兼并收购、合资企业和商业交易中代表中国投资者和以色列公司,并帮助公司 建立在中国和以色列的业务。

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Regular ticket

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Ahad Ha'Am St 54
Tel Aviv-Yafo, Israel

If you have any questions please contact Tslil Kleiman

Contact Organizer

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