Event Details

China is the largest market for E-Commerce with a revenue of US$1,543 billion in 2021, placing it ahead of United States (Statista).

Examining this huge market shift and the impact of online shopping, this seminar aims to provide attendees with the top tools, techniques and case studies of E-Commerce and marketing in China.

Whether you are a CEO of a leading firm, a start-up entering the Chinese market or an entrepreneur trying to sell products in China -

You need to understand the trends of China's E-Commerce and Marketing worlds, to succeed in this market.

Hosted by IsCham and ViaMeshi, this Panel will present those topics from various perspectives,

Three experts will discuss the topics based on their knowledge and expertise in the field, allowing attendees to better understand the different platforms on the market, including Douyin and Ocean Engine (by ByteDance).

Following the panel, there will be a Q&A session, where you can ask all you ever wanted to know about E-Commerce in China.

*the event will be held online

We are looking forward to seeing you there!!


11:00 AM - 11:05 AM
Opening Words
11:05 AM - 11:15 AM
Matthieu Rochette-Schneider Keynote
11:15 AM - 11:25 AM
Shlomi Mahfouda Keynote
11:25 AM - 11:30 AM
Raz Galor Keynote
11:30 AM - 11:40 AM
Diana Portnoy Keynote
11:40 AM - 12:00 PM
Panel Discussion


  • Matthieu Rochette-Schneider (General Manager Greater China centdegrés at Greater China centdegrés)

    Matthieu Rochette-Schneider

    General Manager Greater China centdegrés at Greater China centdegrés

    General Manager Greater China centdegrés and Co-founder of KeYi

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  • Shlomi Mahfouda (Founder of Up2china)

    Shlomi Mahfouda

    Founder of Up2china

    Shlomi is an entrepreneur, tech-savvy who possess an excellent command of foreign languages, strong analytic abilities and a driving passion to assist businesses wanting to effectively penetrate the Chinese e-Commerce industry. Shlomi has founded a number of internationally successful businesses including Up2China, which has allowed him to develop a diverse global network and a comprehensive understanding of modern Chinese consumer patterns and marketing methods.

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  • Raz Galor (Founder of Ychina)

    Raz Galor

    Founder of Ychina

    New-media entrepreneur. Based in China. Fluent in Hebrew, English and Mandarin. Graduated from Peking University in Beijing. Founder of global digital media start-up “Y-platform” - managing over 30 online video channels with 100+ million subscribers (on YouTube/Tiktok/Weibo/Bilibili, etc.). Raised $15 million dollar to date, investors include Sina Weibo and Bilbili. Raz was listed as Forbes China “30 Under 30” in 2018.

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  • Diana Portnoy (Ocean Engine IL Lead at TikTok)

    Diana Portnoy

    Ocean Engine IL Lead at TikTok

    Diana Portnoy holds a BA in Economics & East Asian Studies (Chinese studies) from the Hebrew University of Jerusalem.
    Diana is leading the promotion in Ocean Engine in Tiktok Israel.
    Ocean Engine is China's leading 1 stop shop platform that provides integrated marketing and advertising solutions.
    Ocean Engine provides a hub for all brands from all verticals, allowing them to effectively reach Chinese consumers in all relevant
    touch points via Douyin, Toutia, Xigua and more.

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