Event Details

Dear IsCham Members and Sponsors,

IsCham together with the Israeli Embassy and CITIC are delighted to invite you to a special book launching event of an Israeli author Mr. Lior Zoref: Mindsharing -The Art of Crowdsourcing everything”. The event will take place at the Israeli Embassy in Beijing on September 9th, 2016.

Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions.But few of us even come close to tapping the full potential of our online personal networks. This book offers proven guidelines for applying "mind sharing" in new ways. For instance, how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day.
Organization are using these techniques to innovate and problem-solve in record time. Mindsharing reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.
The book has been already translated to Chinese by CITIC and will be launched in China this September.
You’ll be able to get the book with a special signature by the author himself.

The number of seats is limited, the first who will RSVP will get the seats.
For RSVP click here

(*Please note that every participate should require to arrive with his/her ID card /passport for security reasons)

With Best Regards,

IsCham Team:

General Manager:

Mrs. Meirav Rene Shacked
Vice General Manager:
Ms. Isabella Li
Shanghai Branch Manager:
Mr. Sinai Nissenboim
Assistant Manager:
Ms. Lisa Bai
Project Intern:
Ms. Ayelet Farkash

Steering Committee Members:
Mr. Yuval Ben Sadeh, Chairman
Mr. Yishai Aviram, Vice Chairman
Mr. Colin Friedman, Director
Mr. Eyal Shimoni, Director
Mr. Moshe Levi, Director


09:30 - 10:00
Registration and gathering
10:00 - 10:10
Opening Speech: The Ambassador of Israel Mr. Matan Vilani
10:10 - 10:20
CITIC officials
10:20 - 11:00
Lior Zoref - Introducing his book
11:00 - 11:15
Tea Break
11:15 - 12:00


  • Lior Zoref

    Lior Zoref

    Lior Zoref is a crowdsourcing researcher, bestselling author and TED speaker. His book, “Mindsharing – the art of crowdsourcing everything”, was translated to many languages and was listed by Inc. Magazine as one of the best books for entrepreneur leaders, along with books by Richard Branson, Elon Musk and Tony Hsieh.

    Zoref gave a talk at TED in Long Beach California and has been invited to speak at some of the world’s most innovative organizations, including The White House, Nike, Google, MIT Media Lab, Microsoft and LinkedIn where he shared the stage with figures like Bill Gates, Al Gore, Jeff Bezos and more.

    Zoref worked for fourteen years at Microsoft. His last role was vice president of marketing for consumer and online services. He studies towards his PhD in the area of crowdsourcing. He lives in Israel, married and a proud father of 3 kids.

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