Event Details

“15.5% of all retail sales, amounting to $752 billion, were transacted online last year — up 26.2% year-on-year.”
China’s National Bureau of Statistics

“Over 500 million people reportedly engaged in online shopping in China in 2016. By 2020, it is estimated that e-commerce sales in China will surpass those of the USA, UK, Japan, Germany, and France combined.”

Examining this huge market shift and the impact of online shopping, this seminar aims to provide attendees with the top tools, techniques and examples of E-Commerce in China.

Whether you are a CEO at a leading firm, a start-up entering the Chinese market or an entrepreneur trying to sell products in China...
You must understand the trends of China’s E-Commerce and the tools to be successful in this market.

Hosted by IsCham and SwissCham Beijing, this multi-national gathering of experts will present this topic with various perspectives. Four speakers will discuss the topic based on their expertise in the field, allowing attendees to better understand the different providers on the market and the 3rd party providers as well as learn about the legal aspects of the field and gain first-hand knowledge from an SME. Following the speakers, there will be a question-and-answer session, where attendees can find out all there is to know about E-Commerce in China.

We are looking forward to seeing you there!

Best regards,
Your IsCham Team

Thursday, October 26th

IBCC–Israeli Business and Cultural Center

18:15 Registration
18:30 Keynote Speeches
19:30 Panel Discussion
19:50 Networking
(Click here to get more information)

– Sponsors: Free
– Members: 50 RMB
– Non-Members: 100 RMB
– Media: Free

Ms. Crystal Liu
+86 10 5711 9027

RSVP: Please register by 24 October 2017
Space is limited.


18:15 - 18:30
18:30 - 18:45
Keynote Speech from Daniel Albrecht
Topic: How to protect your IPR on the Chinese E-Commerce Market?
18:45 - 19:00
Keynote Speech from David Wang
Topic: E-commerce features to attract the younger generation and the challenges you face as a ‘food’ provider in e-commerce in China.
19:00 - 19:15
Keynote Speech from Yoav Sadan
Topic: E-commerce solutions and differences for foreign companies- what should I know before running a Chinese e-commerce store? The B2CC (business to Chinese consumer) model
19:15 - 19:30
Keynote Speech by Mr. Robbert Gorris
Topic: How to be successful in E-commerce in China?
19:30 - 19:50
Panel Discussion
19:50 - 20:15


  • Daniel Albrecht (Director of Starke)

    Daniel Albrecht

    Director of Starke


    Daniel Albrecht is a German attorney at law and Managing Counsel of Starke. Besides Daniel works as a Guest Professor for civil law at the China University of Political Science and Law (CUPL) in Beijing and is also external expert or the EU China IPR SME Helpdesk and member of the board of the German Chamber of Commerce in North China. He published several articles about Chinese IPR and E-Commerce matters.

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  • David Wang (CEO of KingNature)

    David Wang

    CEO of KingNature


    David Wang is currently CEO of KingNature, Greater China. Before he took verious management position in GE Healthcare, specialized in Global Product Management and Regional Business Management. David holds M.B.A degrades from CKGSB, and Certified SixSigma Black Belt.

    Based in Zurich, Switzerland, kingnature develops, produces and distributes highquality dietary supplements, functional food
    products and cosmetics with finest natural ingredients applying atest Swiss health technology.

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  • Yoav Sadan (BD Manager at Up2china)

    Yoav Sadan

    BD Manager at Up2china


    Yoav Sadan is currently the Beijing business development manager at up2china.com. before that he was the sales manager for a web solution startup that was later bought by wix. Yoav is currently finishing his degree at the Hebrew university, while also managing a personal blog called Mushu, covering Israeli startups viable in the Chinese market.

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  • Robbert Görris (BD Manager at Sovereign Group)

    Robbert Görris

    BD Manager at Sovereign Group


    At Sovereign China, Robbert works with companies and provide them with experience in market entry strategy for China. He provides them with his knowledge of the Chinese market gains during his 8 years in China working with SME’s who wanted to enter China.

    Before joining Sovereign, Robbert was General Manager at the Belgium, Netherlands Luxembourg Chamber of Commerce in Beijing (BenCham). During his time with BenCham, he was involved in many business delegations visiting China from a diverse range of industries.

    During his time at the Benelux Chamber of Commerce, he held different board positions. He was board member of the EU SME Centre in Beijing and of the accreditation board of Belgium Luxembourg Chambers of Commerce abroad based in Brussels.

    Robbert holds a BA Degree in Business administration and an MBA in Change Management from the Rotterdam School of Management in the Netherlands. During his studies, he won a scholarship to study at the National Chengchi University in Taipei. There he worked on his Master Thesis on the cultural difference in the meaning of trust by analyzing the cultural difference in word association

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Member Price Complimentary
Member Price RMB 50
Standard Price RMB 100
Media Ticket
Standard Price Complimentary
Student Ticket
Standard Price RMB 60
Embassy Friends
Standard Price Complimentary